In our times of globalisation and growing uncertainty about economic conditions it becomes more and more important to get the strategic market positioning right and to be able to assert oneself in an ever more international market.

Decisions regarding the strategy of a company, as, for instance, the establishment of a new presence in a certain country, make-or-buy decisions, decisions about products or strategic alliances and cooperations and many other things should be carefully considered and researched.

Marketing activities can deal with elementary things such as company and product names or logos as well as with more specific tasks such as market and customer research up to tailor-made promotion and advertising measures.

I can offer you, among other things, the following services here:

1. Elaboration of feasibility studies about specific marketing or strategic issues

2. Support with the definition and performance of market research projects

3. Analyses of, for instance, the sales organisation and sales measures

4. Analysis of the marketing and sales reporting and elaboration of relevant data

5. Support with the conception of a marketing and/or sales strategy

6. Support in foreign trade